Your products aren’t the problem. Your strategy is.

Most fashion brands think they need more: More styles.More drops.More marketing. But the real issue? They don’t have products people actually want to buy.They don’t have a system that turns those products into profit. So what happens?They keep designing new things.Keep watching competitors.Keep hoping something will “take off.” And nothing changes. Here’s what most brands […]

21 problem gaps in becoming a circular fashion brand

Making the shift to a circular model is something more and more fashion brands are working towards. The industry is partially forced to do it because of the new legislation and also because more and more consumers want it.  BUT: it’s not an easy road to walk. Whether it’s figuring out how to design products […]

How can brands make money without making new clothes?

The relentless cycle of trends driven by fast fashion leads to massive amounts of clothing being discarded. Annually, millions of tons of textiles are dumped in landfills, where they may take hundreds of years to break down. Synthetic materials, like polyester—which is made from fossil fuels—pose a significant environmental threat, releasing microplastics into the ecosystem […]