Building Consumer Trust and Community Through DPPs
In today’s market, transparency isn’t just a compliance requirement – it’s a powerful tool for building consumer trust and fostering brand community. Digital Product Passports offer fashion brands an unprecedented opportunity to connect with customers in meaningful ways that extend far beyond the initial purchase. How Transparency Builds Brand Loyalty Consumer behavior has shifted dramatically […]
Digital Product Passports: The Complete Guide for Fashion Brands
Imagine a world where every product tells its own story. A world where a simple scan reveals everything from the origins of raw materials to care instructions, repair options, and even how to recycle it at the end of its life. This isn’t science fiction – it’s the reality that Digital Product Passports (DPPs) are […]
2025 Fashion, Fashion Tech, Sustainability & Circular Fashion Glossary
Fashion is changing fast – and so is the language we use to talk about it. Between AI design tools, digital product passports, and new sustainability laws, it can feel hard to keep up. That’s why we put together this ultimate glossary for 2025, covering everything from fashion tech and circular design to Web3 buzzwords […]
Portia March 2025 Update: Smarter Tools for Fashion Business Growth
📣 Portia Update – March 2025 In this video, we walk you through the latest Portia features designed to help fashion brands and product teams work smarter and scale sustainably. Whether you’re a solo founder or managing a growing team, these updates are built to make your workflow smoother and more circular. 🔥 […]
Your products aren’t the problem. Your strategy is.
Most fashion brands think they need more: More styles.More drops.More marketing. But the real issue? They don’t have products people actually want to buy.They don’t have a system that turns those products into profit. So what happens?They keep designing new things.Keep watching competitors.Keep hoping something will “take off.” And nothing changes. Here’s what most brands […]